Former senior vice president of brand at Under Armour, Steve Battista helped the athletic performance apparel company grow from selling four products into a $4.8 billion global business selling 40,000+ products in more than 60 countries during his 17-year tenure. Steve tapped into his creative talent for brand storytelling and leveraged the company’s startup culture and commitment to authenticity to differentiate the organization through marketing strategies that caught the attention of consumers and some of the world’s most accomplished athletes.

Steve’s award-winning “Protect This House” campaign helped propel Under Armour’s rise to become the second-biggest sports brand in the U.S. ahead of ADIDAS, a distinction further substantiated through the company’s partnerships with Stephen Curry, Misty Copeland and Tom Brady. Now, Steve draws from these experiences to reveal game-changing strategies on being the disruptor, constantly innovating, building your brand, telling your story and throughout it all—maintaining your authenticity.